Summer Is Coming—Is Your Branding Ready for a Seasonal Shift?

As we head into Memorial Day weekend, we’re greeted by a seasonal shift—not just in the weather, but in the rhythm of business. Summer tends to bring new energy, new customer habits, and in many cases, new opportunities.

So, is your branding ready?

Now is a great time to:

  • Review your social graphics for upcoming promotions or events

  • Freshen up your website banners or home page visuals

  • Create a seasonal postcard or email template

  • Make sure your colors, images, and messaging still feel aligned with where you’re going

Even subtle tweaks can help your brand feel timely and connected. That doesn’t mean overhauling everything. It just means taking a moment to check in.

Think of it like swapping out your sweaters for linen. You’re still you—just meeting the season with a little intention and style.

Let’s make sure your brand is dressed for the moment.

Sarah Waters