What to Expect from a Brand Discovery Process

One of the most common questions I get is: “Where do we start?”

The answer? We begin with you.
Before we talk about colors or logos or file types, I want to know:

• What’s your mission?

• Who are you here for?

• What makes your business different?

• What does success look like for you?

This discovery phase is where the real magic begins. It’s a conversation—sometimes the first deep one—you’ve had about your brand in a long time. And it opens the door to visuals that are grounded in meaning, not just trends.

Brand discovery helps us build a visual identity that doesn’t just look good, but actually fits. That’s where confidence lives.