Creating a logo with symmetry and balance can be a great way to make it visually appealing. Symmetrical logos often look neat and concise, while asymmetrical ones often evoke more emotion.
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Incorporating meaningful symbols and icons into your logo design can be a great way to add depth and intrigue. Symbols such as animals, plants, or religious emblems can communicate something unique about your brand, whereas abstract shapes and minimalist graphic elements can represent concepts such as progress or innovation.
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As a business owner, no matter what industry you’re in, setting yourself apart from the competition is essential for success. And one of the most effective ways to do that is by creating a unique logo that stands out from the rest. But with so many different elements to consider when designing your logo, it can be hard to know where to start! That’s why we’ve put together this comprehensive guide outlining tips for creating professional logos that stand out and help boost brand recognition. Read on to learn how making small but impactful changes can take your logo design efforts to the next level.
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When it comes to being successful in business, one of the most important elements is capturing and retaining your target audience. This can be done through various means, but one of the most effective ways is by creating a powerful brand identity. By crafting a unique and memorable visual identity for your company, you can ensure that your message resonates with those individuals most likely to purchase from you.
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The world of graphic design is constantly changing and evolving, with new trends emerging every year. In order to stay on the cutting edge of design, it’s important to keep an eye out for upcoming trends and be aware of what your competition is doing. As we look ahead to 2023, here are five essential trends in graphic design that you need to be aware of.
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Visuals can be incredibly powerful tools for delivering a message, and when it comes to call-to-action (CTA) buttons or other types of clickable links, visuals are just as important. If you want to maximize conversions and ensure that your users take the desired action, then crafting effective visual calls-to-action is essential! In this blog post, we’ll explore how to craft effective call-to-actions through visuals and provide a few tips on making sure they stand out. Read on to learn more!
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Perhaps you've heard that social media is an important tool to grow your small business into a not-so-small business. And, perhaps you've even heard that if you're consistent it would be even better. Have you wondered what the big deal is? Why isn't it good enough just to post. At least it's active, right?. Well, here's the deal. It's a little bigger than that...
Social media is growing in importance each and every day. Especially when it comes to keeping a business relevant and actively engaging with current customers, as well as potential new customers. Social media is a huge factor in influencing what people think about your brand and how your brand makes them feel. Understanding consistency across multiple social media accounts can be challenging, but it’s crucial. It’s extremely helpful for clients to understand what you offer as a business and your style.
But, what exactly does this mean? You don't want clients to have confusion about who you are and what you offer. If you are about to express that you are versatile and multi-faceted, ok cool, I hear you. But think about this... How would you respond to your lawyer sharing health tips on their company's Instagram account or your dog groomer sharing real estate projections? Maybe it's cool they have lots of interests but it's also confusing. It's best to share your many sides with your friends and family and keep your business social media focused on your business.
Consistency across social media can be narrowed down into three important categories: design, voice, and content.
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This article is for small business owners who wear many hats and are looking to create their first e-commerce site that is easy to manage and built for the DIYer. Disclaimer: There are more powerful e-commerce options that exist and I've chosen to focus on a couple I've found that are budget and DIY-friendly.
There are many great website platforms available when prioritizing e-commerce. Choosing which one is best for you can be very confusing and overwhelming. When you first start googling, you'll often find Shopify first. Two additional options I recommend considering for your first site include Squarespace and Squareup.
Important factors such as cost, design ability, and cart features will be covered regarding each of these 3 options.
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This morning I attended a webinar called Covid-19 Business Impact, organized by the Newton Needham Chamber of Commerce.
As a branding designer, this year I've worked with many companies who were either looking to use their downtime to do a face-lift and others who needed to do a pivot to move their business online - fast.
And I've personally thrived on the challenge of working with creative small business owners who are energetic to take this opportunity to go online and engage with their first digital Zoom conference or make their first online sale from their own e-commerce website. Solving solvable challenges is fun.
But, I've been curious about the other side of the coin. The ones that aren't reaching out. The ones that don't see the opportunity and just see the cost. Or the limits. Where does this leave them? So I signed up for this webinar to see what I would learn.
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You are talented. You have skills that people would pay you for. You've always wanted to be your own boss.
Is this you? That is awesome! So when should you reach out to schedule your branding, logo, website, etc?...
So here's the thing. And maybe this is going to sound counter-intuitive as someone who LOVES working with small business owners to define who they are and how to best represent them. But, now might NOT be the right time for you to contact a branding designer.
Sorry to be a buzzkill but hear me out...
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It is a common misconception that branding services are only for big companies. Many people believe small businesses either would be wasting their money hiring a design agency to support their branding or there just isn't enough money to have these luxuries.
While there are agencies that do exclusively work with companies paying large retainers which are way outside the possibilities for most small businesses, there are many of us who exclusively work with small companies - and prefer to do so!
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